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a variety of public relations services for authors
and speakers from veteran publicist Lorna Garano

In today’s world you need media to sell your book and get your message out. The demise of brick-and-mortar bookstores that prompted impulse buying, the hyper-competitive book market, and the rise of the 24-hour media cycle mean one thing for both established and beginning authors: You must have a publicity plan to make your book a success. Experienced authors need to connect with the media to ensure that their readers know about their latest title and to keep their brand fresh. Novice authors must break through to potential consumers and develop a reputation as a reliable source with the media.

As a veteran book publicist I can help you secure the traditional and online publicity that will connect your book with top media and consumers. I have a decade of experience helping authors create the messaging that gets the media’s attention. I also have strong, established contacts in major U.S. media and a time-tested talent for crafting newsworthy pitches. As a publishing professional who has worked on hundreds of books, I can help you launch and maintain a publicity campaign that will make your non-fiction book a success.

SERVICES AVAILABLE

• National and regional traditional media (TV, radio print) campaigns
• Online media campaigns
• Press material development
• Media coaching
• Web site consulting
• Marketing and publicity plans for prospective authors

Lorna Garano is the founder and President of Lorna Garano Book Publicity. She is an experienced book publicist with a decade of experience working on non-fiction books. She has worked with individual authors and with independent and large publishing houses. For the first half of her career she served as the Publicity and eMarketing Manager of an independent publishing house in the San Francisco Bay Area. Since launching her own firm in 2007 she has worked on the full range of nonfiction genres, including politics, memoir, women’s issues, psychology, self-help, health, and history. Her placements include Today, CNN International, Oprah!, The View, 20/20, Time, Salon.com.com, iVillage.com, CNN.com, NPR, KPFA-FM, KQED-FM, Sirius/XM Satellite Radio, and many other venues.

To inquire about Lorna’s Fearless Literary services, write us at info(at)fearlessbooks.com.